#Create my logo professional
#Create my logo series

Check out the logos of other brands in your niche. Try experimenting with concepts that you’re not positive are the right fit-you might be surprised by what you end up with.Īs you narrow down your selection, cut anything that looks too familiar or procedural. This is your chance to explore lots of different visualizations, so don’t hold back. The best way to start is by picking up a sketchbook and just drawing. The next step is to create the first iterations of your logo. Go with what you’re intuitively drawn to, then pare your mood board down until you’re left with a look and feel that’s exciting and evocative, and build your logo design around it. Remember to be inspired by your own portfolio of work as well, as that’s ultimately what you’re selling. Don’t just find logos from similar artists and leave it at that-the more diverse your mood board, the better.

Browse outside of your comfort zone on websites like Google Images, Pinterest, Instagram, Flickr, and Unsplash. Combine them in different ways and see what kind of aesthetic you come up with.

#Create my logo series

Try collecting a series of colors, shapes, materials, images, quotes, and music that speak to you.

Whether you’re a cinematographer, graphic designer, or illustrator, using a mood board to explore the tone of your brand before diving into the design process is an excellent way to maintain a depth and cohesion throughout. Instilling this sense of inspiration in the final iteration of your logo requires being confident about your brand’s core aesthetic. Your goal is for people to look at your logo and understand something valuable and unique about your business without having to put it into words.

The best logos perform a task less tangible than merely communicating information-they create a positive feeling that potential clients can associate with your products and services. Just like with any creative venture, designing an effective, polished image often requires an abstract conceptual process. Once you’ve thought about how you want your brand to be perceived, it’s time to explore how you want your logo to feel. Try to describe your aesthetic, personality, characteristics, strengths, and aspirations, and figure out how they fit together to create something distinctly unique.Īsk yourself these questions: What’s the purpose of your business? What are your short and long term goals? What are you offering? Who is your target audience? How do you want your work/your brand to be perceived? Who is your competition and how are they perceived? What makes you stand out?Īlthough you probably consider some of these factors in your day-to-day work, you may not have considered how they collectively communicate an impression of your creative business to the public. Know yourselfīefore you start thinking about what kind of logo is right for you, it’s important to have a strong sense of your image as a creative professional. Here are ten tips that will help you design a logo that’s specifically tailored to your creative brand. It’s both an intuitive and calculated process that incorporates your creative style, your audience’s preferences, and your understanding of the current culture and commercial climate. There’s no one right way of developing a balanced and striking logo. The first point of contact for clients, collaborators, and customers is your website, and it’s essential to make a memorable first impression online.Ĭreating a strong website logo for your creative business or artistic practice means capturing the aesthetic of your work, the individuality of your service, and the fact that you’re exceptional in your field, all without using words.

#Create my logo professional

As a creative professional or artist, the internet is your largest social and commercial arena. Whether you’re Nike, Apple, or Coca Cola, successful branding means developing a logo that conveys excellence, reliability, and uniqueness in an image.īig businesses aren’t the only ones who benefit from branding. The most famous logos are the ones you’re automatically drawn to, without necessarily knowing why.